Adtech Marketing
Our Portfolio
Our portfolio represents some of Michigan’s most promising startups across a wide range of industries. Our goal is to support our state’s extraordinary startup talent and leverage Michigan as a national hub of innovation.
54%
diverse founders
$37M
total deployed
$3B
dollars leveraged
300+
startups supported
22
exits
109 Active Investments
Meet our family of Michigan-based companies
Advanced Materials and Manufacturing
“Early-stage capital doesn’t exist in Michigan, except for ID Ventures. They are at the center of the state’s startup community and were the only investor that came in during our early, riskier stage. Their portfolio was full of companies like mine.”
Software-B2B
“Finding early-stage capital in Michigan is a challenge. You have to work twice as hard as coastal startups. The investment from ID Ventures was crucial. They have a ton of social capital and were a catalyst for additional funding.”
Software-B2C
Business Services
Consumer Products
Fintech/Insurance
Healthcare IT
“The investment community is risk averse for Michigan startups—the checks are smaller, diligence is more time consuming, and valuations are lower. But it is an amazing ecosystem that is supportive and works together, and ID Ventures is leading that cohesion, providing tremendous support in early-stage funding through capital and mentorship.”
Life Science
Mobility
22 Exits
Industry
Life Science
About
Celsee, Inc., is harnessing the gentle power of gravity to break down barriers in single-cell analysis. Scaling easily to millions of cells, Celsee’s Genesis system offers an efficient approach for accurately analyzing rare cells.
Industry
Advanced Materials and Manufacturing
About
Covaron specializes in materials technology to control inorganic polymers, forming ceramic-matrix composites, ceramic-organic composites, and ceramic-fiber composites. Their core technology is used in key applications such as adhesives, coatings, foams, and fiber reinforced composites.
Industry
Advanced Materials and Manufacturing
About
A leading supplier of planning and analytics software for government and public sectors. Dynamo Metrics was acquired by Munetrix in 2022.
Industry
Consumer Products
About
Ellis Island Tea is a Detroit-based beverage company that specializes in Jamaican hibiscus tea. They operate a full-scale, state-of-the-art production facility and ship orders to retailers and customers nationwide.
Industry
Business Services
About
Facility Health Inc.’s software uses artificial intelligence and predictive analytics to help health care providers plan their capital budgets and decide when to upgrade or replace equipment or infrastructure to help avoid breakdowns and costly disruptions, particularly for clinical areas such as operating rooms.
Industry
Healthcare IT
About
Foodstand helps teams and individuals turn the basic principles of healthy eating into everyday habits through bite-sized, joyful challenges via their platform and mobile app.
Industry
Life Science
About
Gemphire merged with NeuroBo Pharmaceuticals in 2019. Together they are addressing unmet needs in patients with Painful Diabetic Neuropathy (PDN) and Alzheimer’s disease.
Industry
Software-B2B
About
iRule is an app that runs on iOS and Android devices and controls audio/video, lights, shades, and more. Drag-and-drop cloud-based setup and configuration means no “programming”, and no expensive or proprietary hardware is necessary.
Industry
Business Services
About
LevelEleven, part of Ascent Cloud, launched in late 2012 as a sales gamification app. With Ascent Cloud, they leverage industry-leading products to drive productivity with geolocation and performance management to provide end-to-end solutions to customers.
Industry
Business Services
About
Livio is a mobile software and web technologies company, that was acquired by Ford Motor Company in 2013, and is an emerging leader in automotive connectivity.
Industry
Software-B2B
About
LLamasoft offers productized applications and innovative solutions to accelerate adoption of AI with deep expertise in machine learning, optimization, simulation and advanced analytics capabilities to improve decision making.
Industry
Software-B2B
About
MakerOS is a web-based software platform for product development companies that offer 3D printing, CNC, laser cutting, product design, or any other digital fabrication service.
Industry
Life Science
About
MI Bioresearch is a specialty contract research organization (CRO) providing in vivo preclinical imaging services to the pharmaceutical and biotechnology industries to enhance early-stage R&D decision-making. The company has significant imaging and discovery expertise in oncology and inflammation and is extending its imaging efforts into other therapeutic areas. The company was acquired by Covance in 2019.
Industry
Life Science
About
Nutshell, a CRM and email marketing platform that helps B2B organizations work together to close more deals. Nutshell was acquired by WebFX in 2022.Nutshell is an all-in-one CRM that helps B2B teams close more deals.
Industry
Life Science
About
Ocuphire Pharma is a clinical-stage ophthalmic biopharmaceutical company focused on developing and commercializing therapies for the treatment of refractive and retinal eye disorders. In 2020, Ocuphire merged with Rexahn and began trading on Nasdaq.
Industry
Healthcare IT
About
NVIDIA Clara Parabricks is a computational framework supporting genomics applications from DNA to RNA.
Industry
Business Services
About
Peachworks, part of Beyond, increases the profitability of restaurants with a suite of restaurant management software to gain visibility into business data and simplify back-office operations.
Industry
Mobility
About
PicoSpray is an industrial engineering company that replaces a carburetor in small engines with a low-cost electronic fuel injection system.
Industry
Software-B2B
About
Seelio Inc. is social media company that enables college students to post their work in online portfolios. Their platform helps students tell their unique stories and impact their success. Seelio was acquired in 2014 by PlattForm.
Industry
Software-B2C
About
Sportsman Tracker is a dynamic digital platform designed to provide hunters and anglers with intuitive tools and technology that elevate their experiences in the outdoors.
Industry
Business Services
About
Tome employs the best minds and the right technology to solve complex problems by creating software that brings people together in an increasingly mobile landscape.
Industry
Business Services
About
Launched as a communications platform for high school athletics, VNN was acquired by rSchoolToday in 2022. In 2023, rSchoolToday was acquired by Playon! Sports.
